Wind of Change


From “The Guardian”: Full text: Barack Obama’s Cairo speech
June 4, 2009, 11:34 am
Filed under: politics | Tags: , ,

Full text: Barack Obama’s Cairo speech

President Obama pledges a new beginning between the US and Muslims around the world

President Barack Obama speaks in the Grand Hall of Cairo University in Cairo

President Barack Obama speaks in the Grand Hall of Cairo University. Photograph: Larry Downing/Reuters

I am honoured to be in the timeless city of Cairo, and to be hosted by two remarkable institutions. For over a thousand years, al-Azhar has stood as a beacon of Islamic learning, and for over a century, Cairo University has been a source of Egypt’s advancement. Together, you represent the harmony between tradition and progress. I am grateful for your hospitality, and the hospitality of the people of Egypt. I am also proud to carry with me the goodwill of the American people, and a greeting of peace from Muslim communities in my country: assalaamu alaykum.

We meet at a time of tension between the United States and Muslims around the world – tension rooted in historical forces that go beyond any current policy debate. The relationship between Islam and the west includes centuries of co-existence and co-operation, but also conflict and religious wars. More recently, tension has been fed by colonialism that denied rights and opportunities to many Muslims, and a cold war in which Muslim-majority countries were too often treated as proxies without regard to their own aspirations. Moreover, the sweeping change brought by modernity and globalisation led many Muslims to view the west as hostile to the traditions of Islam.

Violent extremists have exploited these tensions in a small but potent minority of Muslims. The attacks of September 11 2001 and the continued efforts of these extremists to engage in violence against civilians has led some in my country to view Islam as inevitably hostile not only to America and western countries, but also to human rights. This has bred more fear and mistrust.

So long as our relationship is defined by our differences, we will empower those who sow hatred rather than peace, and who promote conflict rather than the co-operation that can help all of our people achieve justice and prosperity. This cycle of suspicion and discord must end.

I have come here to seek a new beginning between the United States and Muslims around the world; one based upon mutual interest and mutual respect; and one based upon the truth that America and Islam are not exclusive, and need not be in competition. Instead, they overlap, and share common principles – principles of justice and progress; tolerance and the dignity of all human beings.

I do so recognising that change cannot happen overnight. No single speech can eradicate years of mistrust, nor can I answer in the time that I have all the complex questions that brought us to this point. But I am convinced that in order to move forward, we must say openly the things we hold in our hearts, and that too often are said only behind closed doors. There must be a sustained effort to listen to each other; to learn from each other; to respect one another; and to seek common ground. As the Holy Koran tells us: “Be conscious of God and speak always the truth.” That is what I will try to do – to speak the truth as best I can, humbled by the task before us, and firm in my belief that the interests we share as human beings are far more powerful than the forces that drive us apart.

Part of this conviction is rooted in my own experience. I am a Christian, but my father came from a Kenyan family that includes generations of Muslims. As a boy, I spent several years in Indonesia and heard the call of the azaan [the Muslim call to prayer] at the break of dawn and the fall of dusk. As a young man, I worked in Chicago communities where many found dignity and peace in their Muslim faith.

As a student of history, I also know civilization’s debt to Islam. It was Islam – at places like al-Azhar University – that carried the light of learning through so many centuries, paving the way for Europe’s Renaissance and Enlightenment. It was innovation in Muslim communities that developed the order of algebra; our magnetic compass and tools of navigation; our mastery of pens and printing; our understanding of how disease spreads and how it can be healed. Islamic culture has given us majestic arches and soaring spires; timeless poetry and cherished music; elegant calligraphy and places of peaceful contemplation. And throughout history, Islam has demonstrated through words and deeds the possibilities of religious tolerance and racial equality.

I know, too, that Islam has always been a part of America’s story. The first nation to recognise my country was Morocco. In signing the Treaty of Tripoli in 1796, our second President John Adams wrote: “The United States has in itself no character of enmity against the laws, religion or tranquillity of Muslims.” And since our founding, American Muslims have enriched the United States. They have fought in our wars, served in government, stood for civil rights, started businesses, taught at our universities, excelled in our sports arenas, won Nobel prizes, built our tallest building, and lit the Olympic torch. And when the first Muslim-American was recently elected to Congress, he took the oath to defend our constitution using the same Holy Koran that one of our founding fathers – Thomas Jefferson – kept in his personal library.

So I have known Islam on three continents before coming to the region where it was first revealed. That experience guides my conviction that partnership between America and Islam must be based on what Islam is, not what it isn’t. And I consider it part of my responsibility as president of the United States to fight against negative stereotypes of Islam wherever they appear.

But that same principle must apply to Muslim perceptions of America. Just as Muslims do not fit a crude stereotype, America is not the crude stereotype of a self-interested empire. The United States has been one of the greatest sources of progress that the world has ever known. We were born out of revolution against an empire. We were founded upon the ideal that all are created equal, and we have shed blood and struggled for centuries to give meaning to those words – within our borders, and around the world. We are shaped by every culture, drawn from every end of the Earth, and dedicated to a simple concept: E pluribus unum – “Out of many, one.”

Much has been made of the fact that an African-American with the name Barack Hussein Obama could be elected president. But my personal story is not so unique. The dream of opportunity for all people has not come true for everyone in America, but its promise exists for all who come to our shores – that includes nearly 7 million American Muslims in our country today who enjoy incomes and education that are higher than average.

Moreover, freedom in America is indivisible from the freedom to practise one’s religion. That is why there is a mosque in every state of our union, and over 1,200 mosques within our borders. That is why the US government has gone to court to protect the right of women and girls to wear the hijab, and to punish those who would deny it.

So let there be no doubt: Islam is a part of America. And I believe that America holds within her the truth that regardless of race, religion, or station in life, all of us share common aspirations – to live in peace and security; to get an education and to work with dignity; to love our families, our communities, and our God. These things we share. This is the hope of all humanity.

Of course, recognising our common humanity is only the beginning of our task. Words alone cannot meet the needs of our people. These needs will be met only if we act boldly in the years ahead; and if we understand that the challenges we face are shared, and our failure to meet them will hurt us all.

For we have learned from recent experience that when a financial system weakens in one country, prosperity is hurt everywhere. When a new flu infects one human being, all are at risk. When one nation pursues a nuclear weapon, the risk of nuclear attack rises for all nations. When violent extremists operate in one stretch of mountains, people are endangered across an ocean. And when innocents in Bosnia and Darfur are slaughtered, that is a stain on our collective conscience. That is what it means to share this world in the 21st century. That is the responsibility we have to one another as human beings.

This is a difficult responsibility to embrace. For human history has often been a record of nations and tribes subjugating one another to serve their own interests. Yet in this new age, such attitudes are self-defeating. Given our interdependence, any world order that elevates one nation or group of people over another will inevitably fail. So whatever we think of the past, we must not be prisoners of it. Our problems must be dealt with through partnership; progress must be shared.

That does not mean we should ignore sources of tension. Indeed, it suggests the opposite: we must face these tensions squarely. And so in that spirit, let me speak as clearly and plainly as I can about some specific issues that I believe we must finally confront together.

The first issue that we have to confront is violent extremism in all of its forms.

In Ankara, I made clear that America is not – and never will be – at war with Islam. We will, however, relentlessly confront violent extremists who pose a grave threat to our security. Because we reject the same thing that people of all faiths reject: the killing of innocent men, women, and children. And it is my first duty as president to protect the American people.

The situation in Afghanistan demonstrates America’s goals, and our need to work together. Over seven years ago, the United States pursued al-Qaida and the Taliban with broad international support. We did not go by choice, we went because of necessity. I am aware that some question or justify the events of 9/11. But let us be clear: al-Qaida killed nearly 3,000 people on that day. The victims were innocent men, women and children from America and many other nations who had done nothing to harm anybody. And yet al-Qaida chose to ruthlessly murder these people, claimed credit for the attack, and even now states their determination to kill on a massive scale. They have affiliates in many countries and are trying to expand their reach. These are not opinions to be debated; these are facts to be dealt with.

Make no mistake: we do not want to keep our troops in Afghanistan. We seek no military bases there. It is agonising for America to lose our young men and women. It is costly and politically difficult to continue this conflict. We would gladly bring every single one of our troops home if we could be confident that there were not violent extremists in Afghanistan and Pakistan determined to kill as many Americans as they possibly can. But that is not yet the case.

That’s why we’re partnering with a coalition of 46 countries. And despite the costs involved, America’s commitment will not weaken. Indeed, none of us should tolerate these extremists. They have killed in many countries. They have killed people of different faiths – more than any other, they have killed Muslims. Their actions are irreconcilable with the rights of human beings, the progress of nations, and with Islam. The Holy Koran teaches that whoever kills an innocent, it is as if he has killed all mankind; and whoever saves a person, it is as if he has saved all mankind. The enduring faith of over a billion people is so much bigger than the narrow hatred of a few. Islam is not part of the problem in combating violent extremism – it is an important part of promoting peace.

We also know that military power alone is not going to solve the problems in Afghanistan and Pakistan. That is why we plan to invest $1.5bn (£914m) each year over the next five years to partner with Pakistanis to build schools and hospitals, roads and businesses, and hundreds of millions to help those who have been displaced. And that is why we are providing more than $2.8bn to help Afghans develop their economy and deliver services that people depend upon.

Let me also address the issue of Iraq. Unlike Afghanistan, Iraq was a war of choice that provoked strong differences in my country and around the world. Although I believe that the Iraqi people are ultimately better off without the tyranny of Saddam Hussein, I also believe that events in Iraq have reminded America of the need to use diplomacy and build international consensus to resolve our problems whenever possible. Indeed, we can recall the words of Thomas Jefferson, who said: “I hope that our wisdom will grow with our power, and teach us that the less we use our power the greater it will be.”

Today, America has a dual responsibility: to help Iraq forge a better future – and to leave Iraq to Iraqis. I have made it clear to the Iraqi people that we pursue no bases, and no claim on their territory or resources. Iraq’s sovereignty is its own. That is why I ordered the removal of our combat brigades by next August. That is why we will honour our agreement with Iraq’s democratically elected government to remove combat troops from Iraqi cities by July, and to remove all our troops from Iraq by 2012. We will help Iraq train its security forces and develop its economy. But we will support a secure and united Iraq as a partner, and never as a patron.

And finally, just as America can never tolerate violence by extremists, we must never alter our principles. 9/11 was an enormous trauma to our country. The fear and anger that it provoked was understandable, but in some cases, it led us to act contrary to our ideals. We are taking concrete actions to change course. I have unequivocally prohibited the use of torture by the United States, and I have ordered the prison at Guantánamo Bay closed by early next year.

So America will defend itself, respectful of the sovereignty of nations and the rule of law. And we will do so in partnership with Muslim communities which are also threatened. The sooner the extremists are isolated and unwelcome in Muslim communities, the sooner we will all be safer.

The second major source of tension that we need to discuss is the situation between Israelis, Palestinians and the Arab world.

America’s strong bonds with Israel are well known. This bond is unbreakable. It is based upon cultural and historical ties, and the recognition that the aspiration for a Jewish homeland is rooted in a tragic history that cannot be denied.

Around the world, the Jewish people were persecuted for centuries, and antisemitism in Europe culminated in an unprecedented Holocaust. Tomorrow, I will visit Buchenwald, which was part of a network of camps where Jews were enslaved, tortured, shot and gassed to death by the Third Reich. Six million Jews were killed – more than the entire Jewish population of Israel today. Denying that fact is baseless, ignorant, and hateful. Threatening Israel with destruction – or repeating vile stereotypes about Jews – is deeply wrong, and only serves to evoke in the minds of Israelis this most painful of memories while preventing the peace that the people of this region deserve.

On the other hand, it is also undeniable that the Palestinian people – Muslims and Christians – have suffered in pursuit of a homeland. For more than 60 years they have endured the pain of dislocation. Many wait in refugee camps in the West Bank, Gaza, and neighbouring lands for a life of peace and security that they have never been able to lead. They endure the daily humiliations – large and small – that come with occupation. So let there be no doubt: the situation for the Palestinian people is intolerable. America will not turn our backs on the legitimate Palestinian aspiration for dignity, opportunity, and a state of their own.

For decades, there has been a stalemate: two peoples with legitimate aspirations, each with a painful history that makes compromise elusive. It is easy to point fingers – for Palestinians to point to the displacement brought by Israel’s founding and for Israelis to point to the constant hostility and attacks throughout its history from within its borders as well as beyond. But if we see this conflict only from one side or the other, then we will be blind to the truth: the only resolution is for the aspirations of both sides to be met through two states, where Israelis and Palestinians each live in peace and security.

That is in Israel’s interest, Palestine’s interest, America’s interest, and the world’s interest. That is why I intend to personally pursue this outcome with all the patience that the task requires. The obligations that the parties have agreed to under the road map are clear. For peace to come, it is time for them – and all of us – to live up to our responsibilities.

Palestinians must abandon violence. Resistance through violence and killing is wrong and does not succeed. For centuries, black people in America suffered the lash of the whip as slaves and the humiliation of segregation. But it was not violence that won full and equal rights. It was a peaceful and determined insistence upon the ideals at the centre of America’s founding. This same story can be told by people from South Africa to South Asia; from eastern Europe to Indonesia. It’s a story with a simple truth: that violence is a dead end. It is a sign of neither courage nor power to shoot rockets at sleeping children, or to blow up old women on a bus. That is not how moral authority is claimed; that is how it is surrendered.

Now is the time for Palestinians to focus on what they can build. The Palestinian Authority must develop its capacity to govern, with institutions that serve the needs of its people. Hamas does have support among some Palestinians, but they also have responsibilities. To play a role in fulfilling Palestinian aspirations, and to unify the Palestinian people, Hamas must put an end to violence, recognise past agreements, and recognise Israel’s right to exist.

At the same time, Israelis must acknowledge that just as Israel’s right to exist cannot be denied, neither can Palestine’s. The United States does not accept the legitimacy of continued Israeli settlements. This construction violates previous agreements and undermines efforts to achieve peace. It is time for these settlements to stop.

Israel must also live up to its obligations to ensure that Palestinians can live, and work, and develop their society. And just as it devastates Palestinian families, the continuing humanitarian crisis in Gaza does not serve Israel’s security; neither does the continuing lack of opportunity in the West Bank. Progress in the daily lives of the Palestinian people must be part of a road to peace, and Israel must take concrete steps to enable such progress.

Finally, the Arab states must recognize that the Arab Peace Initiative was an important beginning, but not the end of their responsibilities. The Arab-Israeli conflict should no longer be used to distract the people of Arab nations from other problems. Instead, it must be a cause for action to help the Palestinian people develop the institutions that will sustain their state; to recognise Israel’s legitimacy; and to choose progress over a self-defeating focus on the past.

America will align our policies with those who pursue peace, and say in public what we say in private to Israelis and Palestinians and Arabs. We cannot impose peace. But privately, many Muslims recognise that Israel will not go away. Likewise, many Israelis recognise the need for a Palestinian state. It is time for us to act on what everyone knows to be true.

Too many tears have flowed. Too much blood has been shed. All of us have a responsibility to work for the day when the mothers of Israelis and Palestinians can see their children grow up without fear; when the Holy Land of three great faiths is the place of peace that God intended it to be; when Jerusalem is a secure and lasting home for Jews and Christians and Muslims, and a place for all of the children of Abraham to mingle peacefully together as in the story of Isra, when Moses, Jesus, and Mohammed (peace be upon them) joined in prayer.

The third source of tension is our shared interest in the rights and responsibilities of nations on nuclear weapons.

This issue has been a source of tension between the United States and the Islamic Republic of Iran. For many years, Iran has defined itself in part by its opposition to my country, and there is indeed a tumultuous history between us. In the middle of the cold war, the United States played a role in the overthrow of a democratically elected Iranian government. Since the Islamic revolution, Iran has played a role in acts of hostage-taking and violence against US troops and civilians. This history is well known. Rather than remain trapped in the past, I have made it clear to Iran’s leaders and people that my country is prepared to move forward. The question, now, is not what Iran is against, but rather what future it wants to build.

It will be hard to overcome decades of mistrust, but we will proceed with courage, rectitude and resolve. There will be many issues to discuss between our two countries, and we are willing to move forward without preconditions on the basis of mutual respect. But it is clear to all concerned that when it comes to nuclear weapons, we have reached a decisive point. This is not simply about America’s interests. It is about preventing a nuclear arms race in the Middle East that could lead this region and the world down a hugely dangerous path.

I understand those who protest that some countries have weapons that others do not. No single nation should pick and choose which nations hold nuclear weapons. That is why I strongly reaffirmed America’s commitment to seek a world in which no nations hold nuclear weapons. And any nation – including Iran – should have the right to access peaceful nuclear power if it complies with its responsibilities under the nuclear non-proliferation treaty. That commitment is at the core of the treaty, and it must be kept for all who fully abide by it. And I am hopeful that all countries in the region can share in this goal.

The fourth issue that I will address is democracy.

I know there has been controversy about the promotion of democracy in recent years, and much of this controversy is connected to the war in Iraq. So let me be clear: no system of government can or should be imposed upon one nation by any other.

That does not lessen my commitment, however, to governments that reflect the will of the people. Each nation gives life to this principle in its own way, grounded in the traditions of its own people. America does not presume to know what is best for everyone, just as we would not presume to pick the outcome of a peaceful election. But I do have an unyielding belief that all people yearn for certain things: the ability to speak your mind and have a say in how you are governed; confidence in the rule of law and the equal administration of justice; government that is transparent and doesn’t steal from the people; the freedom to live as you choose. Those are not just American ideas, they are human rights, and that is why we will support them everywhere.

There is no straight line to realise this promise. But this much is clear: governments that protect these rights are ultimately more stable, successful and secure. Suppressing ideas never succeeds in making them go away. America respects the right of all peaceful and law-abiding voices to be heard around the world, even if we disagree with them. And we will welcome all elected, peaceful governments – provided they govern with respect for all their people.

This last point is important because there are some who advocate for democracy only when they are out of power; once in power, they are ruthless in suppressing the rights of others. No matter where it takes hold, government of the people and by the people sets a single standard for all who hold power: you must maintain your power through consent, not coercion; you must respect the rights of minorities, and participate with a spirit of tolerance and compromise; you must place the interests of your people and the legitimate workings of the political process above your party. Without these ingredients, elections alone do not make true democracy.

The fifth issue that we must address together is religious freedom.

Islam has a proud tradition of tolerance. We see it in the history of Andalusia and Cordoba during the Inquisition. I saw it first-hand as a child in Indonesia, where devout Christians worshipped freely in an overwhelmingly Muslim country. That is the spirit we need today. People in every country should be free to choose and live their faith based upon the persuasion of the mind, heart, and soul. This tolerance is essential for religion to thrive, but it is being challenged in many different ways.

Among some Muslims, there is a disturbing tendency to measure one’s own faith by the rejection of another’s. The richness of religious diversity must be upheld – whether it is for Maronites in Lebanon or the Copts in Egypt. And fault lines must be closed among Muslims as well, as the divisions between Sunni and Shia have led to tragic violence, particularly in Iraq.

Freedom of religion is central to the ability of peoples to live together. We must always examine the ways in which we protect it. For instance, in the United States, rules on charitable giving have made it harder for Muslims to fulfill their religious obligation. That is why I am committed to working with American Muslims to ensure that they can fulfil zakat.

Likewise, it is important for western countries to avoid impeding Muslim citizens from practising religion as they see fit– for instance, by dictating what clothes a Muslim woman should wear. We cannot disguise hostility towards any religion behind the pretence of liberalism.

Indeed, faith should bring us together. That is why we are forging service projects in America that bring together Christians, Muslims, and Jews. That is why we welcome efforts like Saudi Arabian King Abdullah’s Interfaith dialogue and Turkey’s leadership in the Alliance of Civilizations. Around the world, we can turn dialogue into interfaith service, so bridges between peoples lead to action– whether it is combating malaria in Africa, or providing relief after a natural disaster.

The sixth issue that I want to address is women’s rights.

I know there is debate about this issue. I reject the view of some in the west that a woman who chooses to cover her hair is somehow less equal, but I do believe that a woman who is denied an education is denied equality. And it is no coincidence that countries where women are well-educated are far more likely to be prosperous.

Now let me be clear: issues of women’s equality are by no means simply an issue for Islam. In Turkey, Pakistan, Bangladesh and Indonesia, we have seen Muslim-majority countries elect a woman to lead. Meanwhile, the struggle for women’s equality continues in many aspects of American life, and in countries around the world.

Our daughters can contribute just as much to society as our sons, and our common prosperity will be advanced by allowing all humanity – men and women – to reach their full potential. I do not believe that women must make the same choices as men in order to be equal, and I respect those women who choose to live their lives in traditional roles. But it should be their choice. That is why the United States will partner with any Muslim-majority country to support expanded literacy for girls, and to help young women pursue employment through micro-financing that helps people live their dreams.

Finally, I want to discuss economic development and opportunity.

I know that for many, the face of globalisation is contradictory. The internet and television can bring knowledge and information, but also offensive sexuality and mindless violence. Trade can bring new wealth and opportunities, but also huge disruptions and changing communities. In all nations – including my own – this change can bring fear. Fear that because of modernity we will lose of control over our economic choices, our politics, and most importantly our identities – those things we most cherish about our communities, our families, our traditions, and our faith.

But I also know that human progress cannot be denied. There need not be contradiction between development and tradition. Countries like Japan and South Korea grew their economies while maintaining distinct cultures. The same is true for the astonishing progress within Muslim-majority countries from Kuala Lumpur to Dubai. In ancient times and in our times, Muslim communities have been at the forefront of innovation and education.

This is important because no development strategy can be based only upon what comes out of the ground, nor can it be sustained while young people are out of work. Many Gulf States have enjoyed great wealth as a consequence of oil, and some are beginning to focus it on broader development. But all of us must recognise that education and innovation will be the currency of the 21st century, and in too many Muslim communities there remains underinvestment in these areas. I am emphasising such investments within my country. And while America in the past has focused on oil and gas in this part of the world, we now seek a broader engagement.

On education, we will expand exchange programmes, and increase scholarships, like the one that brought my father to America, while encouraging more Americans to study in Muslim communities. And we will match promising Muslim students with internships in America; invest in online learning for teachers and children around the world; and create a new online network, so a teenager in Kansas can communicate instantly with a teenager in Cairo.

On economic development, we will create a new corps of business volunteers to partner with counterparts in Muslim-majority countries. And I will host a summit on entrepreneurship this year to identify how we can deepen ties between business leaders, foundations and social entrepreneurs in the United States and Muslim communities around the world.

On science and technology, we will launch a new fund to support technological development in Muslim-majority countries, and to help transfer ideas to the marketplace so they can create jobs. We will open centres of scientific excellence in Africa, the Middle East and south-east Asia, and appoint new science envoys to collaborate on programmes that develop new sources of energy, create green jobs, digitise records, clean wate and grow new crops. And today I am announcing a new global effort with the Organisation of the Islamic Conference to eradicate polio. And we will also expand partnerships with Muslim communities to promote child and maternal health.

All these things must be done in partnership. Americans are ready to join with citizens and governments; community organisations, religious leaders, and businesses in Muslim communities around the world to help our people pursue a better life.

The issues that I have described will not be easy to address. But we have a responsibility to join together on behalf of the world we seek – a world where extremists no longer threaten our people, and American troops have come home; a world where Israelis and Palestinians are each secure in a state of their own, and nuclear energy is used for peaceful purposes; a world where governments serve their citizens, and the rights of all God’s children are respected. Those are mutual interests. That is the world we seek. But we can only achieve it together.

I know there are many – Muslim and non-Muslim – who question whether we can forge this new beginning. Some are eager to stoke the flames of division, and to stand in the way of progress. Some suggest that it isn’t worth the effort – that we are fated to disagree, and civilisations are doomed to clash. Many more are simply skeptical that real change can occur. There is so much fear, so much mistrust. But if we choose to be bound by the past, we will never move forward. And I want to particularly say this to young people of every faith, in every country – you, more than anyone, have the ability to remake this world.

All of us share this world for but a brief moment in time. The question is whether we spend that time focused on what pushes us apart, or whether we commit ourselves to an effort – a sustained effort _ to find common ground, to focus on the future we seek for our children, and to respect the dignity of all human beings.

It is easier to start wars than to end them. It is easier to blame others than to look inward; to see what is different about someone than to find the things we share. But we should choose the right path, not just the easy path. There is also one rule that lies at the heart of every religion – that we do unto others as we would have them do unto us. This truth transcends nations and peoples – a belief that isn’t new; that isn’t black or white or brown; that isn’t Christian, or Muslim or Jew. It’s a belief that pulsed in the cradle of civilisation, and that still beats in the heart of billions. It’s a faith in other people, and it’s what brought me here today.

We have the power to make the world we seek, but only if we have the courage to make a new beginning, keeping in mind what has been written.

The Holy Koran tells u: “O mankind! We have created you male and a female; and we have made you into nations and tribes so that you may know one another.”

The Talmud tells us: “The whole of the Torah is for the purpose of promoting peace.”

The Holy Bible tells us: “Blessed are the peacemakers, for they shall be called sons of God.”

The people of the world can live together in peace. We know that is God’s vision. Now, that must be our work here on Earth. Thank you. And may God’s peace be upon you.

WELL SAID OBAMA !!!

Posted via web from tarek’s posterous



From WHO website: Map of the spread of Influenza A(H1N1), May 27.2009
May 27, 2009, 3:04 pm
Filed under: Uncategorized


From WHO website: Map of the spread of Infuenza A(H1N1) on May 8
May 8, 2009, 9:57 pm
Filed under: Uncategorized


From Seth’s Blog: Can you change everything?
May 4, 2009, 1:58 pm
Filed under: Business | Tags: , ,

Can you change everything?

You might not be as permanently stuck in a rut as you think. The rut you’re in isn’t permanent, nor is it perfect. There are certainly less perfect ruts, but there may be better ones as well. The certain thing is that you can change everything…

  1. Buy a competitor
  2. Sell to a competitor
  3. Publish your best work for free online
  4. Close your worst-performing locations
  5. Open a new branch in a high-traffic location
  6. Hire the best salesperson away from the competition
  7. Join the competition
  8. Host a conference for your competitors
  9. Connect your best customers and organize a tribe
  10. Fire the 80% of your customers that account for 20% of your sales
  11. Start a blog
  12. Start a digital bootstrap business on the weekends
  13. While looking for a job, spend 40 hours a week volunteering and freelancing for good causes
  14. Go on tour and visit your best customers in person
  15. Answer the customer service line for a day
  16. Learn to be a killer presenter
  17. Let the most junior person in the organization run things for a day
  18. Delete your website and start over with the simplest possible site
  19. Call former employees and ask for advice
  20. Move to Thailand
  21. Listen to audio books in your car instead of the radio
  22. Sell your cash cow division to the competition and invest everything in the new thing
  23. Find more products for your existing customers to buy
  24. Become a gadfly and tell the truth about your industry
  25. Quit your job
  26. Move your operations to another city
  27. Become a vegan
  28. Have all meetings in a room with no chairs, and everyone wears a bathrobe over their clothes
  29. Open your offices only four hours a day
  30. Open your offices 24 hours a day for a week
  31. Find every project that is near the danger zone (in terms of p&l or deadlines) and cancel it, no appeals
  32. Go for a walk during lunch
  33. Get an RSS reader and read a lot more blogs
  34. Go offline for longer than you thought possible
  35. Write five thank you notes every day
  36. Stop sending spam
  37. Do your work somewhere else. Set up your chiropractic table at the mall
  38. Have everyone at work switch offices
  39. Give your most valuable possessions to a stranger
  40. Go see live music
  41. Start a company scrapbook and take daily notes
  42. Hire a firm to make a documentary about your organization
  43. Buy some art
  44. Make some art.
  45. Do the work.

Well Seth when are you going to stop mind reading me !!!

I think this is one of the best posts I ever read from a long time. The outcome is we have to do at least something, what about changing everything personally and professionally?? how can we cope with that?? what kind of mindset can accommodate that??

Posted via web from tarek’s posterous



FROM PETER ROST BLOG: Tired of swine flu? Here’s the solution.
May 2, 2009, 1:05 pm
Filed under: Blogging | Tags: , , ,

Tired of swine flu? Here’s the solution.

The best solution ever !!!! :-)

Posted via web from tarek’s posterous



From Guy Kawasaki: The Art of Branding
April 23, 2009, 6:52 pm
Filed under: Uncategorized

Brand Strategy

The Art of Branding

Guy KawasakiGuy Kawasaki | April 21st, 2009 – 06:00 AM
(26) Found this useful. Do you? Yes

keys1

In this Web 2.0, user-generated, Open-Source, social-networking world, it’s so easy to forget that just because something can be done doesn’t mean it should be done. All branding, no matter whether it’s on a billboard, blog, website, or Twitter, should adhere to these simple principles. Here are nine keys to the art of branding.

  1. Seize the high ground. Great branding positions your company along the lines of doing good, empowering people, increasing efficiency, and fostering creativity. There’s nothing about screwing the competition or making a lot of money. Think about it: When have you ever bought a product to hurt its competition?
  2. Create one message. Volvo stands for safety. Toyota stands for value. Audi stand for four-wheel drive. Ferrari stands for sexiness. You should be so lucky that your brand stands for one thing. Trying to make it stand for more is futile, stupid, and downright dangerous. Apple will never stand for corporate computing, for example, no matter how hard it tries.
  3. Speak English. Not so much English per se, but speak without jargonese. Your, and your employee’s, fluency with technology terms and acronyms doesn’t transfer to the rest of the world. At most, people walk into Best Buy wanting a HDTV; how many come in asking for 1080i with HDMI connectors?
  4. Strive for humanness. People relate to brands in “warm and fuzzy” social terms: does it make me feel happy, safe, secure, cool, or sexy? Brands thrive along emotional parameters and not bits, bytes, and dpi. For all the steel, rubber, and glass that a Harley Davidson represents, the brand comes down to being powerful and cool.
  5. Apply the opposite test. Most companies describe their products or services as if they have the sole marketing message out there. “Our gizmo is fast, secure, and easy to use” they say. It’s as if every competitor is saying, “Our gizmo is slow, hackable, and hard to use.” Therefore, take the opposite test: Is what you’re saying the opposite of what your competition is saying? If not, you’re both saying the same thing, and your branding isn’t effective.
  6. Cascade the message. Let’s just say that you have created the ultimate branding message. Hallelujah, your work is done, right? Nope, not at all. Obviously, you have to spread the word, but you have to cascade it too starting from the CEO all the way down to the the summer hire in the mail room. And don’t forget your board of directors.
  7. Focus on PR and word of mouth, not advertising. Many companies don’t have much money to advertise these days, but advertising isn’t the most effective way to establish a brand. Truly, branding starts with the quality of what you make. Then PR, word of mouth, and other less formal and cheaper channels (like Twitter) take over.
  8. Examine the bounce back. After you’ve cascaded the message and spread it externally too, listen to what bounces back because people might not have heard, understood, and accepted what you said. You may think that your brand stands for sexy, but if people still think it stands for safe, your branding isn’t working.
  9. Flow with the go. Ultimately, your customers, not you, decide what your brand stands for so when you get the bounce back, consider altering your branding. (Or, if you have an established brand, returning to your roots.) You may tweak some of the parameters of what your brand stands for, but ultimately it’s the one thing that customers have decided, so take that and run with it.

There you go: nine simple practices to improve your branding. I hope these tips help you change the world because that’s what a good brand does.

Photo credit: takacsi75

Gr8 Stuff Guy as usual

Posted via web from tarek’s posterous



From Jill Konrath – Selling to Big Companies: Escaping the Price Trap: Multiple strategies you can use to reframe the issue
April 16, 2009, 6:06 pm
Filed under: Uncategorized

Escaping the Price Trap: Multiple strategies you can use to reframe the issue

How many times have you been told that it’s imperative for you to “get inside your customer’s head?” Probably a gazillion, right?

Today we’re going to turn that into a reality. In fact, I’m going to give you the opportunity of a lifetime – the chance to have a ringside seat inside a real prospect’s mindset – one in which price is an issue.

Man-Mousetrap

You’ll also be able to see, in real time, how a seller might choose to deal with this situation. The only limitation to this learning opportunity is that the buyer and seller can only communicate via email.

Here’s some background on the situation.

Less than 1 minute ago, you (and I mean you personally, not some generic “you”) read a brief overview of the upcoming Sales Stimulus Package – the big event I’m pulling together to help sellers get more prospects in their pipeline.

For the purposes of this exercise, you (remember, I’m pointing my finger directly at you right now) will be the prospect and I’ll be the seller.

So let me ask you this: What thoughts went through your mind when you read about the Sales Stimulus Package and preview calls?

Did you think…

  • Sign me up now!  It’s just what I need.
  • Cool. I’m going to see if I can get my boss to pay for it.
  • It looks good, but your prices are pretty high.
  • Sounds great, but I can’t make every session.
  • Will I really learn some good stuff that will make a difference?
  • Maybe I’ll just attend the freebies.
  • Times are tough. We’d love to have our reps attend, but that gets costly.

These are just a few of the reactions I’ve heard since I launched the Sales Stimulus Package early last week. My guess is that you reacted similarly to at least one of these.

The key question that you – and most others – are evaluating right now is, “Is it worth it?”  As the seller, it’s imperative for me to address that issue, because it influences whether you sign up or not.

Like many of you, my natural tendency is to tout how incredible these speakers are and promise that you’ll learn all these wonderful things that will totally transform your business and make you the most successful seller in the whole wide world.

That would be really stupid to do. The more I’d try to impress you, the less likely you would be to believe me. I’ve chosen to avoid the hype.

So how can a seller (me) increase your perception of the value of the Sales Stimulus Package?

There are multiple ways to do this and they all involve REFRAMING the price. In essence, instead of having you focus on $299 (Early Bird/person), here are some strategies I could use.

As you read them, think about which have the biggest impact on you and your decision to sign up or not.

Lost Opportunities | Future Gains

In today’s economy, virtually every seller I know is experiencing challenges right now. Decision makers are cautious, not wanting to spend money unnecessarily. Sales are being delayed and more people are involved in the buying process. Slow, slow, slow.

Let me ask you a few questions:

  • How has the economic situation impacted your business so far?
  • How effective are your prospecting strategies?
  • Do you have enough prospects in your pipeline to meet your goals?
  • What are you doing to adjust to the changing economic climate?
  • How’s it working for you?

Yes, the Sales Stimulus Package costs some money. It’s not cheap because it’s high quality, high impact. But it is affordable.

And, when you think about how much business you’ve lost in the past six months, it’s a small price to pay for learning skills and strategies that can help you succeed despite the economy.

Usually I wouldn’t lead with this type of approach because I don’t like “fear-mongering.”

However, I am a pragmatist – and this is what I’m seeing right now. I have to make changes to get business. Everyone does. But not everyone knows what to do to make it work. That’s why I’ve chosen pragmatism as a major emphasis in what I’ve already written.

Average Customer Value

What’s your average customer worth to you? My guess is that it’s a whole lot more than what you’d pay for the Stimulus Package. So think about this:

  • If Patrick O’Malley could show you a new way to leverage LinkedIn to get business, your investment would more than pay for itself.
  • If Kendra Lee’s advice on leveraging email got you a meeting with an executive you’ve been dying to land as an account … what would that be worth to you?  Perhaps now the investment in the program seems miniscule.
  • If Sam Richter’s strategies on gathering sales intelligence were just what you needed to snatch the business from competitors, would the program be worth it then?
  • Finally, if you extended the value of the initial order to Lifetime Customer Value, what kind of money are we talking then?

Personally, I think this is a really good reframing because it talks about the true worth of the program to you personally. It also puts your INVESTMENT in a more proper perspective.

Please note the switch away from price, because we truly are talking about an investment in your success. Since most people don’t automatically make this mental leap themselves, it’s important to bring it to their attention.

Cost of Hiring Experts Individually

Each of the presenters that I’ve lined up to speak at the Sales Stimulus Package is a highly paid professional. Bringing even one in to speak to your organization would cost thousands and thousands of dollars.

But all of them? You’re looking at spending about $75,000. Why so much? Because they know how to help you sell more. They’re experts … pros who know how to help you put more prospects into your pipeline. Most companies couldn’t spend this much – even when they desperately need it.

As a seller, one of my responsibilities is to educate my prospects on the true value of what I’m my offering – otherwise you don’t know. You don’t make decisions about this often, if at all.

That’s what the jeweler did when my husband shopped for engagements rings. Once he knew all about the 4 Cs (carat, cut, clarity, color) that influence a diamond’s worth, he realized what he was investing in and willingly paid more.

Since most of you would never spend that much money, I only bring this up to give you a comparison of fair market value versus what you’d need to spend. Since it’s so much less, I’m hoping that you’ll think, “Wow. What a great deal!”

Low Cost Per Session

By packaging these programs together, we’re able to offer you special pricing that you couldn’t get if you attended each of these teleseminars individually. In the past, we charged $79 per program. But if you get the Stimulus Package at the Early Bird rates, each session is only $25. That’s a whopping 66% discount.

What I’d like to point out here is that this is a secondary strategy. This only works if you, as a potential buyer, think that the PACKAGE itself brings value and you have a strong desire to learn from multiple presenters. If you think it’s a waste of time and money, saving 66% is irrelevant.

Understanding Value

Once you start thinking about how to help people realize the true value of your offering, it’s amazing how many ideas can pop up. For example, I could also stress:

  • The value of training reinforcement. Since Sale Stimulus attendees get MP3s of each session, they can listen to the experts over and over again – thus ensuring that the training “sticks.”
  • The minimal risk involved. In fact, we’ve created two free preview sessions where you can listen in to the speakers prior to signing up – just to make sure it’s of value to you.
  • That you don’t have pay to go to a conference or spend money on hotels, airfare and more. It’s the most cost-effective training you can get.

But enough of that. I could go on and on. Let’s get back to what this is all about.

Every seller today is getting caught in the price trap. It’s one of the first things your prospects want to know. How much is it? How much is it? How much is it?  It’s enough to drive you crazy.

PRICE IS RELATIVE. It’s a bad place to start.

As a seller, your job is to help your customer understand the value of your offering. You need to get them off the pricing and into a conversation about what really matters.

That’s why I put you into the role of the prospect. Which of the strategies I described worked best with you? Perhaps you have some other suggestions. If so, I’d love to hear them.

Hopefully, my transparency in talking about my own options has opened your eyes to new ways you can approach the dreaded price talk.

I didn’t avoid it. In fact, I tried to deal with it very openly. But you can’t do that if you’re not prepared. These strategies didn’t just pop into my mind when I was under duress. They’re something I think about ahead of time.

We all need to be prepared to talk with our prospects about price. We need to be able to reframe it – hopefully before they say, “How much?” or “Too much.”

If we sell, it’s our responsibility to address the price trap proactively, so we don’t get caught in it.

_____

So what do you think? Which approaches are more effective? Which don’t you like and why? What other strategies would you recommend?  I’m looking forward to hearing from you!

Thanks Jill for tackling a point that I have been struggling to make it clear for my team !!!

Posted via web from tarek’s posterous



From Anthony Tjan Blog: Why Do Most Entrepreneurs Fail to Scale?
April 15, 2009, 7:09 pm
Filed under: Business | Tags: ,

Why Do Most Entrepreneurs Fail to Scale?

Posted: 2009-04-14 21:22:42 UTC

One of my recent blogs discussed the DNA of great entrepreneurs as a mix of three simple things: smarts, guts, and luck. But what about the characteristics of entrepreneurs that can hinder success and prevent their companies from getting to the next level?

More than 10 years ago a classmate of mine at Harvard Business School said to me, in the thickest of Japanese accents and a slow and forceful voice, “Tony, you are a true entrepreneur…your strengths are your weaknesses and your weaknesses are your strengths.” The statement was profound and has resonated with me through the years.

Consider the strengths and weaknesses of the following entrepreneurial traits:

Persistence and stubbornness. Many people commented on past entries on the importance of having persistence and the willingness to persevere. This is a part of my “guts” bucket: you need to have the guts to start something, but just as important is having the guts to stick it out. Perseverance is an admirable quality of great entrepreneurs. However, when perseverance is confused with unhealthy stubbornness the outcome is not likely to be great. Stubbornness is fantastic when it is right, but it is a bitch when you are wrong. Or to paraphrase the bible, “Hell is truth seen too late.” So how can you tell the difference? It’s tricky, but here’s a tip: Be persistent in your vision when you are sure you are right and have some proof to back that up, but also acknowledge when you need help or redirection.

Controlling interest. During the early stages of a company, the entrepreneurial vision is critical and is typically embodied by the founder. It can therefore make sense early on for the entrepreneur to control of the operations as possible. This control freak nature and maniacal attention to detail are almost required during the early phases of company growth. But as a company grows, entrepreneurs need to demonstrate not only that they can do the task (i.e. no task is too small or beneath them), but also that they can appropriately delegate. Fast growing businesses quickly move beyond the ability of one person to manage without proper delegation, founders can unknowingly limit the start-up’s growth potential.

Team loyalty. Some of my closest friendships began at businesses I founded or where I have worked. It is natural to form very close ties to a group of people working day in, day out and often with significant sacrifice in the hopes of realizing an entrepreneurial dream. What has to be recognized is that the loyalty and relentless commitment that helped get a company to a certain stage might cloud judgment in determining the capabilities and skill gaps required as a business scales. To be clear, loyalty should be recognized and is culturally important, but it cannot be confused with the performance and future needs of the organization. As a start-up becomes a full-fledged business, an entrepreneurial leader has to be prepared to deal with difficult and inevitable personnel situations where business decisions need to be made for the interest of the company and not personal or historical reasons.

Some of these and other factors that hold a business back from realizing full potential are described well in the 2002 HBR article by John Hamm “Why Entrepreneurs Don’t Scale.” I also touched on similar themes in a lecture on entrepreneurship I delivered for the School of Management at Boston University.

Thanks again for all the comments on the prior blogs that helped shaped my thinking on this entry.

Now, what growth challenges do you face and why do you think many entrepreneurs fail to scale?

Posted via web from tarek’s posterous



Update on Aya Medany from Modern Pentathlon web site
April 15, 2009, 5:58 pm
Filed under: Egypt, Sport | Tags: ,

WORLD CUP #1 – Mexico City, 26-29 March Women’s Final

It’s been said that a sporting event’s success can be measured by the excitement of it’s finish. If that’s true then the Mexico World Cup of 2009 has to be one of the most successful World Cup events of it’s kind.

Featuring the new combined event, the women’s final on the last day of competition was nothing short of spectacularly entertaining. On the strength of an outstanding fencing (2nd)/swimming (1st) combination, Amelie Caze (FRA) came into the final event in a familiar lead position. Having missed a couple of shots in the first round Caze gave up the lead almost immediately to Aya Medany (EGY) who began the combined event in 3rd place just 2 seconds behind Caze. This is where the excitement starts….

Medany was like a machine in the shooting range, performing almost exactly the same each time (6 shots and 5 green lights in 40 seconds). Caze was much faster with loading and shooting, but not as accurate, allowing Medany to extend her lead with each lap and take what was rightfully hers today…the Gold medal.

Caze was undaunted and kept struggling throughout the course. Following the last round of shooting, when it seemed Caze was sure to have silver, Asadauskaite (LTU) came flying out of the shooting range in third place, 15 seconds behind Caze, and closing the gap with each stride. With less than 400 meters remaining Caze finally gave up second spot to the hard charging, fast stepping Asadauskaite . Although the Gold was already taken, it wasn’t until the final 30 meters that anyone was certain of the outcome for silver and bronze.

On the podium it was Medany (Gold), Asadauskaite (Silver), and Caze (Bronze).

Congrats to Aya, hope this will compensate the olympics medal !!!

Posted via web from tarek’s posterous



From Andrew Baron Blog: 10 Entrepreneurial Concepts to Live By
April 14, 2009, 5:04 pm
Filed under: Business | Tags:

10 Entrepreneurial Concepts to Live By

This is a post I created awhile back which outlines ten major concepts I live and work by. This may seem pedestrian to some though I think it’s a good foundation for conducting entrepreneurial business activity on the internet:

1. Always work with people who are better than you. You can only do a few things really well. One of them should be understanding your weaknesses and looking for the best possible help to fill the gaps. Seek help to manage MOST of everything else it takes to run a successful business. Hire people who will do a better job than you.

2. Treat everyone with the highest regards and pay the people who work for you greater than their value. While most people do not want to be leaders, most people want to feel good about themselves and be fulfilled. If people are paid better than normal, have good benefits and get a lot of appraisal and bonuses, they will be happier in life and in return will likely be more productive too. The smallest gestures, even for a poor company such as adding a bit more onto a pay check (giving surprise bonuses), paying for a cab – paying for lunch, all go a really long way. The greatest implementation of value for people is to have positions that allow for infinite growth. Nobody that works for you should ever have a fixed ceiling of opportunity. Consider cutting back on material expenses and pay more for people. Aspire for everyone to have a greater life-style. No matter how important your business is, this is life we are talking about and it’s short. While being caught up with speed towards the future, remember others who live for the day.

3. Do everything right and fair. Make sure that you are always honorable, especially with yourself. Live up to your oral agreements. When it comes to operating your business, make sure and set it up correctly – pay every cent of tax that you legally owe. As long as you take the extra effort to do things right, you will eliminate a huge amount of stress. Even knowing yourself that you are keeping everything in order will make you feel better about yourself on a day-to-day basis. The people that work for you will also take you more seriously and also feel better themselves.

4. Learn to love consequence and happenstance. Things will happen all the time that will throw off your plans. Turn the stress around and into a challenge. Use the opportunity to think of new opportunities. Perhaps there are many new paths to take that you would like even more. Consequence is the stuff that artists dream of; It’s what creates new technologies and drives innovation.

5. Be transparent. This is almost cliche now, though this is why it is important and should not be missed: Without disregard for being humble, the more you reveal, the more people will understand where you are coming from. It’s not about blurting out some statement suddenly. It takes time to show yourself, who you really are. This motto applies to most aspects of life and business. The idea behind transparency is much more of a human personality trait. It’s for you yourself and the people that you care about; It’s for the audience that want to know when they ask; It gets to be that you no longer even think of this idea, it just becomes a part of your lifestyle. When you are fair, transparency will occur naturally because you will be proud and secure to reveal your true thinking.

6. Create a comfortable environment. A girl friend once told me about a miserable phase she went though when she and one of her girl friends were living in a basement with no windows, lots of dogs, mildew, low ceilings, old carpet, low lighting, etc. It sounded dreary to say the least. She wasn’t aware of the concept of space enough to understand that it was drastically effecting her mood. When she moved into a more comfortable apartment that was full of light and had higher ceilings, she regained her spirit. Having a great work environment is just the same. And websites are like spaces too. When you create your physical space or your space online, consider making it comfortable as possible.

7. Listen to your audience, friends and advisors. The more you can get feedback and audience participation, the more you will understand the positive and negative effects of your efforts. The more you understand the effects you are having, the more you can understand what to do in the future. If you trust yourself to filter the ideas and information that others give you, be quiet and listen more often. Allow the audience/journalists/experts in your field to describe your activity for you.

8. Have spirit!

9. Time is of the essence. It starts with the age-old model of speed that can be applied to everything in life. In a war, for instance, the side that obtains the information first about where the other side is will have the advantage; The investor who knows the news first will have the stock advantage. The technologist who creates the first this-or-that will have that advantage to begin with. Speed=Potential. If you have something new, take action before it becomes old.

10. Stay in control by giving control away. The more you give up control to others, the happier everyone will be. Not only will the people who work for you be happier, it will allow you more time to focus on the things you do best.

Well Andrew, I have been doing all these without reading your advise but now reading it makes me wonder: what if you apply it all and still have so many defects and problems??
For example number 2, you pay people more then they reach a higher calibar on your expense and eventually leave you to a medium size, more stable company !!! As for number 10, you delegate and you wake up on crisis of things not done at all or at least completely opposite the way you want or it should be.
Anyway, at least your points give me a positive feeling: I am not the only one in this world who think that things should be done this way as you described !!!

Posted via web from tarek’s posterous